LandSel Growth Services
A plan for Craig Jenkins, InstaMortgage

One-to-many, without the desk rentals. Co-marketing that brings in leads for both of you.

The old way to reach agents was a desk in every office. This plan does that job with campaigns, a cleaned-up database, and a program that gives you something to bring agents besides "I can close loans."

5,000contacts already in your CRM
$279per campaign, per month
0%taken from ad spend
Nocontract, month to month

Prepared for Craig Jenkins · November 2026

What we heard

You know how to win agents. The old model is gone.

On agentsTo get to the agents, you have to have something other than I can close loans.
On your CRMI have 5,000 people in it. And I don't use it effectively.
1

The desk model doesn't scale anymore

Four desk rentals once put you in front of 1,200 agents. That reach has to come from somewhere new: campaigns that bring agents business before you ask for theirs.

2

Your best leads are already yours

A couple hundred past buyers and about 1,000 agents sit untagged in GoHighLevel. That's the fastest money in this plan, and it costs nothing in ads.

3

No dancing on camera

You don't want to make videos, and you shouldn't have to. We write it, build it and run it. You take the calls and the meetings.

Part one

Wake up the 5,000 you already have.

Before we spend a dollar on ads, we put your database to work. We work inside the GoHighLevel your company provides, so there's no new software to pay for.

YOUR DATABASE

Cleaned, tagged and running campaigns

The same done-for-you CRM marketing we run for LandSel: written, built, sent and reported for you.

  • Sorted into real groups: past buyers, open buyer leads, and agents, with the people you closed flagged
  • Past buyers, back in touch. Rate check-ins, equity updates and move-up campaigns for the couple hundred who closed with you
  • Agents, worked as a list. A monthly market piece built on your buy-down math, written for agents to forward to their clients
  • Open buyer leads, re-engaged with a campaign that asks one simple question: still looking?
  • Campaigns six weeks at a time. You approve the batch once, and it goes out on schedule
  • Results sent to you. Opens, clicks and replies, plus who to call this week
All you do: approve each six-week batch and call the people who raise their hand.
Part two

A loan program ad, built on your buy-down pitch.

Your buy-down angle fits this market: a seller-paid buy-down can do what a price cut does, for a fraction of the cost. We turn it into an ad that brings in buyers, and a story agents want to hear.

Craig Jenkins · InstaMortgageSponsored

Before you wait for prices to drop, look at what a seller credit can do. Used to buy down your rate, it can lower your payment as much as a much bigger price cut. See your numbers in about a minute.

Sample listing photoSeller credit available
Buy Now or Buy LaterLet the seller pay down your rate.
See my numbers

Craig Jenkins, InstaMortgage · Equal Housing Lender · NMLS and state license numbers on the final ad

  • Your buy-down math, in plain English, with no rates or payments in the ad itself
  • A landing page with LandSel Agent ONE's Buy Now or Buy Later tool, so buyers see their own numbers and leave their contact info
  • A form that qualifies before you call, with every phone number verified by text
  • Leads straight into your GoHighLevel, plus an instant text alert to you and your own lead board
  • Maryland and Virginia only, starting around Annapolis. Nothing runs in DC

Sample ad for illustration. Final copy, photos and disclosures are approved by you before anything runs.

Your pitch, by the numbers

Same payment drop. A quarter of the cost.

$400,000 home, 10% down, 7.0% rate$2,395/mo
Seller cuts the price 10%, $40,000$2,156/mo seller gives up $40,000
Seller pays about 3 points, $10,800, to buy the rate down to 6.0%$2,158/mo seller gives up $10,800

Principal and interest only. Illustration, not a quote. Buy-down pricing varies by day and borrower; 3 points for about 1% is a rule of thumb.

Proof it works

A loan officer campaign is in our top three.

A snapshot of recent LandSel Growth Services campaigns for agents and loan officers. Client names are left off.

553leads across 19 recent campaigns
$24.74average cost per lead, all campaigns
$12.03per lead across our top six

Loan program offers pull better than broad buyer ads.

Ad platform data pulled October 28, 2026, lifetime of each campaign. The 553 leads and $24.74 average include all 19 campaigns in this snapshot. Past results are not a forecast. Your cost per lead depends on your market, offer and season, and we report your real numbers every month.

Part three

Your door-opener with agents.

Once your campaign has numbers, you bring them to agents: "I'll run this on your listing, with your name on it." That's something other than "I can close loans."

AGENT PARTNERS

Co-branded campaigns for the agents you want

Each campaign features the agent's listing, with you beside them. Leads go to both of you.

  • A short call with each agent, with Kelly and Shawn, to pick the listing and the audience
  • The agent and their brokerage shown the way Maryland and Virginia advertising rules require
  • Each of you pays your own share. You cover the management, the agent covers the ad budget
  • The agent gets their own lead board, with your name on it
  • Three or more agent partners? Every campaign setup fee is waived, yours and theirs
INCLUDED

LandSel Growth Services in your corner

The parts of the old desk model that still work, without the rent.

  • Introductions to agents in our program who want a loan officer partner
  • Office presentations with Kelly and Shawn on the call, so you're not pitching alone
What you and your agents see

A lead board on every phone.

Hottest leads at the top, with each person's answers. Tap once to call or text. Your agent partners get one too, with your name on it.

Shown with sample data.

Your investment

What we recommend to start.

Your database and your loan program ad, together. The database pays off first, and the ad gives you results to take to agents. We never take a cut of ad spend, which is why $10 a day is enough.

Recommended startOne timeMonthly
Database cleanup and campaignsTagging and groups, past buyer, agent and buyer campaigns, six-week batches, monthly report$395 setup$297/mo
Loan program campaignAd creative, calculator landing page, qualifying form, text verification, CRM sync, lead board$179 setup$279/mo
Ad budgetAbout $10 a day, paid by you straight to Meta, never marked upNone$300/mo
To startPlus your ad budget$574$576/mo

Other ways to start

  • Database only: $395 setup, then $297 a month. Add the ad when the first loan closes
  • Each agent partner campaign: $179 setup, then $279 a month. The agent pays the ad budget
  • Three or more agent partners: every campaign setup fee waived, including your loan program campaign. Waived campaigns run at least 90 days

Terms

  • Month to month, no contract
  • Stop any month. We'd rather earn it every month
  • We recommend 90 days to read real results
Next steps

Database working in two weeks. Ad live in ten days.

  1. Our callWe walk through this plan and you pick your start.
  2. Days 1 to 5You add us as a user in your company's GoHighLevel. We tag the list and write the first batch.
  3. Days 5 to 10You approve the batch and the ad. Lead alerts and your lead board set up.
  4. Days 10 to 14Campaigns sending, ad live. You start calling the people who answer.

Let's put the 5,000 to work.

Reply with a time that works for a short call, and we'll walk through it together.

LandSel Growth Services
Kelly Craycraft
Shawn Nardella